By Azlan Othman
His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam yesterday officiated the 5th International Halal Products Expo 2010.
The expo is a platform for interested players in the Halal industry to come together, meet each other and conclude deals that would be beneficial for all. It also facilitates both local and international entrepreneurs to expand their business networks especially on the production and trading of Halal certified food products.
It is also a platform to offer unprecedented efficiency and effectiveness in educating the public about Halal products and services.
Since it was first held in 2006, the International Halal Products Expo (IHPE) is considered as the Brunei government's top priority in its efforts to establish the Sultanate as a premier Halal centre.
The launch of the Brunei Halal Brand during the IHPE 2008 sets the standards for Halal compliance and conformance in the Halal products industry in Brunei Darussalam. In 2009, the Ministry of Industry and Primary Resources launched the Brunei Halal Brand and appointed Ghanim Food International Corporation to provide a comprehensive supply-chain management system for the export of food that are certified as Halal and of the highest standard in food safety management.
With the government's campaign to be a major Halal niche player through the Brunei Halal Brand, the Sultanate has the potential to give international companies a wider range of choices in identifying credible Halal certification processes, while at the same time giving small and medium enterprises chances to collaborate with foreign partners.
The International Halal Products Expo and International Halal Market Conference at the International Convention Centre started yesterday and will be held until June 6. The expo is open to the public from 10am to 9pm. Over 220 participants are taking part, including 140 from Brunei. Thailand is the largest participating country.
It is an annual event of the Ministry of Industry and Primary Resources, Ministry of Health and Ministry of Religious Affairs.
- Borneo Bulletin
(4th June 2010)